Month: July 2020

Spotlight On… The Little Green Dragon Ale House

Spotlight On… The Little Green Dragon Ale House

“Once upon a time, in a land far, far away (oh, OK, Winchmore Hill), there was a dashing knight named Richard who roamed the land on his trusty steed (yep, we know, it’s a bike) to visit all the magic potion sellers (micropubs) within these shores. On his quest, he met a little green dragon, who told him that he, too, could be a magic potion seller. So he went back to Winchmore Hill with the little green dragon, set up a magic potion shop and lived happily ever after.”


In the third of our series on our regular stockists, brewery manager Glenn talked to Richard Reeve, the founder of The Little Green Dragon Ale House in Winchmore Hill, Enfield, North London to find out all about this local gem!

Spotlight on… hatching the dragon’s egg

Richard’s background is working in IT where he managed to work around the world (although, sadly, mostly in places like Stevenage and Coventry).  He was always interested in beer, even before it became fashionable.  Then in 2014 a friend recommended that he check out a new thing called a “micropub” in Margate.  On googling “micropubs” he found that there were a few others around too.

Spotlight on… fledgling pedal power

Fast forward a few months and Richard decided to cycle around all of the micropubs, of which there were about 100 in 2015.  He incorporated a fundraising element by raising money in support of those affected by Alzheimer’s.

Around three-quarters of the way around, Richard had a Eureka moment and realised he could do something similar.  Although his background wasn’t in running pubs, he had helped at beer festivals, so he wasn’t flying completely blind.  He started to piece together the necessary equipment and was keeping an eye out for an appropriate space.  

Richard with his wife, Sujal, and their daughters Jasmin and Anya

Richard says, “Somehow, small but concrete achievements such as obtaining my personal alcohol licence and accumulating equipment seemed to help psychologically, and reassure me that I would make it happen and it wasn’t just a pipe dream.”

Spotlight on… taking flight

A local pub called “The Green Dragon” had closed and Richard wanted to preserve its heritage by incorporating the name into his pub.  A few people questioned his rationale for starting up a micro pub, and the concept itself, but Richard had done his research and firmly believed that the community would enjoy the new format  

The Little Green Dragon will be celebrating its third birthday in August.  The pub was crowned CAMRA’s Greater London Pub of the Year in 2018.  Richard feels that a big part of his success is the great community feeling that he has helped foster, although we think that his excellent beer selection is also critical.  

Spotlight on… the magic potion

Richard enjoys dark beers, especially a dark smoky porter.  Richard was worried that customers might not share his taste in beer, but the local community gets behind his selections.  

“I wanted to offer something different to the mainstream pubs.  This begins at the beer menu (which features some local breweries as well as beers from larger regional players), but homely furniture conveys the feeling that you’re in a friend’s living room.  Strangers walk in and feel comfortable here.  We rotate our beers, although we do get some beers back on a regular basis.  Our biggest selling beers are sessionable pales and bitters.”

Richard says, “I like dark beers so it will be no surprise that my favourite Beerblefish beer is the Blackbeerble Stout!”

He thinks that younger people are starting to explore traditional ales, but isn’t sure if this is a natural evolution of their taste in beer or whether traditional styles have evolved and now appeal to younger drinkers.  There’s also a lot of interest in sour beers, which seem to be particularly popular with the pub’s women customers.

Glenn asked Richard what the coming year holds for The Little Green Dragon. “Your guess is as good as mine!  We miss the community that we’ve built up so we will keep on with takeaway and delivery, we’re restarting onsite sales and we’ll also look at doing outdoor events.”

Spotlight on… dashing knights and beautiful maids

We always like to ask if any romance has blossomed at a venue. Richard says, “Haha. Loads of people have met others and have become good friends, although I’m not sure on the romantic side.  It would be really nice if a couple met at The Little Green Dragon”. 

Spotlight on… fairy tale endings

Richard told Glenn that the Little Green Dragon is featured in a movie about the rise of micropubs, although the launch date has been postponed due to Covid-19.  A local poet and a local singer have both incorporated the Little Green Dragon into their work.  

The Little Green Dragon is gradually reopening its doors after the lockdown and has a range of different events going on from fundraising through to guided beer tastings, so keep an eye out on the pub website and social media for all the latest.

Posted by Bethany in Stockists
Let’s Go Pan Galactic!

Let’s Go Pan Galactic!

We get asked all the time how the brewery got its name – there are two general starting points that enquirers have: “How on earth did you come up with such a weird word?” and, “It’s got something to do with The Hitchhiker’s Guide to the Galaxy, hasn’t it?”

The answer to the first question is long winded and very much off-topic, so I won’t trouble you with it here (maybe one for another day). The answer to the second is, “Not really, but we’d be lying if babelfish sounding a bit like Beerblefish hadn’t influenced our decision to finally go with the name we have, and then in turn influenced some of our beer names.” 

Back in February (or eleventy billion years ago, which is what it feels like now!), I wrote about our Infinite Improbability Saison, which was actually the second of our beers to have a H2G2 name. The first was Pan Galactic Pale Ale, named partly for the gargleblaster of Douglas Adams fame, but also in honour of the Galaxy hops that make up a large part of its hop bill.

Pan Galactic started out as an experiment. Our brewers wanted to try using the same recipe for two beers but treating the water in different ways to see what, if any, difference it made to the final product. Pan Galactic was given its name and the other beer was called Goldfish Pale.

Goldfish was treated very lightly – more or less London’s finest tap water – while Pan Galactic had lactic acid added to the strike water and the sparge water to lower the pH. We also treat our water with magnesium sulphate because the water in our area is low in magnesium, which is needed by the yeast for a healthy fermentation. We use sulphate instead of carbonate or chloride because the water already has a high carbonate level and a fairly high chloride ion level.

When the beers were ready, they were both good, but we each had our own opinion on which was better. So, to decide it, we entered both into the Drinks Business Global Beer Competition in 2018.  

When the results came out, it was close – Goldfish was awarded a bronze and Pan Galactic was awarded a silver, and we decided to keep Pan Galactic in our range. In 2019, it went on to win a one-star award in the Guild of Fine Foods Great Taste Awards.

Pan Galactic Pale Ale has a typical pale malt bill. We use Crisp’s Maris Otter as the base and add a small amount of Weyermann’s CaraAroma for a slight caramel twist. We’ve been through a few variations of the hop bill since the first edition of this ale, but we’re currently using EKG as the bittering hop, with Galaxy and Ella providing the flavour and aroma. Galaxy really is the star of the show here, giving peach, passionfruit and citrus notes to the beer.

The imagery that “Pan Galactic” can conjure up in the mind was grasped upon by our friends at Art By Volume, who created a beautiful representation of the beer as an LP cover. I’ve always wondered what would be on that album!

We’ve had a few blips along the way with this one, as there was a period when it was very difficult to get hold of Galaxy hops, which are really central to both the recipe and the name! We also only very recently settled a two year “discussion” on whether the beer’s name should have a hyphen and/or a space between “Pan” and “Galactic”, as we have written it several different ways over the last couple of years.

We’ve finally settled on “Pan Galactic Pale Ale” and the next stage of its journey is a revamp of the bottle label and pump clip – watch out for those coming soon!

Pan Galactic Pale Ale is currently available in cask (firkin), 5 litre mini casks and 500ml bottles.

Posted by Bethany in Awards, Beer Styles and Recipes, Brewing, Research and Trips
We are a Work In Progress Brewery

We are a Work In Progress Brewery

This week we learned from our friends at Brewgooder in Glasgow that they, along with Mondo Brewing Company, are setting up an initiative to try to help make the brewing industry more inclusive. It’s called “Work in Progress” and as soon as I read about it, I knew we had to sign up.

What is it?

‘Work In Progress’ is an open, de-centralised group of breweries that aspire to a more inclusive and representative beer industry, committed to taking action in our businesses and forging links with communities to increase opportunities and promote collaboration between brewers and under-represented groups in our society.

Why sign up?

Since we are already a social enterprise brewery with aims that include helping military veterans into civilian work and supporting educational charities, these ideals fit in with our business values and we want our involvement in this group to help us to think about more ways that we can be inclusive and serve the various communities we operate in.

What are we doing?

To start with, we’ll be doing a lot of thinking and discussing! As a member of Work in Progress, we’ve committed to act on the following core areas of inclusion: Anti-Racism and Black Asian and Minority Ethnic Representation – LGBT+ Representation – Female Representation – Disabled Persons Representation.

However, the group leaves it up to each brewery to develop their own unique approaches to inclusion, put them into action, and then report on them – sharing successes and failures with other members and the wider world. The group doesn’t believe there is a right or wrong way to begin a Work In Progress journey. All that is asked is that we hold ourselves and others to account, and support other members on their own journeys.

We believe that all the core areas listed above are important, but we also realise that we can’t change the world overnight, so over the coming weeks and months, we’ll be developing an inclusion strategy that focuses on what we think are realistic and achievable aims for our (very small) business, along with some aspirational ideas that we’d like to take on some day in the future.

What will we be focusing on?

All of the core areas of representation are important, and we can think of quite a few more that we want to look into as well. However, there are a few things that we’re particularly interested in:

  • As our founder and Managing Director, James, is dyslexic, inclusion relating to invisible disabilities is a key focus. We would like to explore the inclusivity of our branding, labelling and marketing in this regard, and we already have a number of ideas we’re mulling over.
  • We’ll be thinking about gender representation in a slightly less binary way. While female representation is extremely important, women are not the only underrepresented group in this category.
  • As one of our social enterprise aims is to help ex-military personnel to get back into work, we’re also interested in social inclusion and helping people to reach their potential.
  • One of the ways in which we’re already proud of being inclusive is that all of our beer and gin is vegan, allowing more people to get involved and enjoy our products.

What are the challenges?

The main challenge is our size – there are only three (soon to be four) of us working in the business and only half of the team is full time. This somewhat limits the amount we can do, and spend, on inclusion initiatives. But we really believe in doing what we can, so our strategy will include lots of little things that individually may have a small impact, but will add up to making a difference.

We’re also limited by the size and layout of our brewery – we’re not in a position, for example, to install a ground floor loo, which limits how disabled-friendly we can be (for now – but not necessarily for ever).

Another thing we’ll need to work through is balancing the different core areas against each other. There may be times when making a decision that benefits one underrepresented group means that another group is relatively disadvantaged or there is a delay to their inclusion – we’ll need to work through that as we go, but I think being conscious of the issue gets us a long way towards addressing it.

How will we stay accountable?

We’re planning to be transparent about this whole process. We’ve committed to reporting at least annually, but I’m going to add a page to this website with details of our inclusion strategy, which I’ll update as we make progress. I’ll also be reporting on the things that haven’t worked so well and looking into ways that we can measure the impact of the inclusion steps we take, so that we can report in a holistic way once a year.

How can you help?

Talk to us! If you have ideas or suggestions for things we could explore, please let us know using our Contact form or via social media. We’ll also solicit feedback after we’ve implemented something, to help us work out whether it’s had a positive inclusion impact.

We’re in this for the long haul – we can’t promise that everything we do will be perfect straight away, and we’re bound to make some mistakes along the way – but we believe that the brewing industry and the beer-drinking community can and will be more inclusive and we want to be a part of that change.

Posted by Bethany in Beerblefish HQ News, Brewed for Good
Thanks for all the love!

Thanks for all the love!

The last few months have been a really hard slog for loads of small businesses and we’ve had moments, like many other small business owners, where we’ve been disheartened and wondered whether there would ever be a road out of the shutdown. As we’ve mentioned before, we’ve been fortunate in many ways, but the uncertainty can really take its toll. 

However, the love we’ve been shown by customers old and new has been phenomenal! Yesterday, I took another look through all the messages we’ve received through the Contact Us form in the last couple of months and, apart from the odd marketing blurb, they were all from customers or potential customers asking how they could get hold of our beer and support us during the difficult times. “I want to support local businesses,” was the gist of most of them.

This has given us a great boost and helps us to know that there is a place for micro breweries, independent businesses and small enterprises despite the stranglehold that bigger operators sometimes seem to have over our industry.

So, we want to say thank you to all of you for sticking with us or even seeking us out for the first time while the world has been at a standstill – we really appreciate it, not just financially, but also in what you’ve done to help us see hope and a way forward. We’ve got some really exciting plans for the future, including our upcoming fifth birthday celebrations, so watch this space for some announcements in the next few weeks!

Posted by Bethany in Beerblefish HQ News