Month: August 2019

New Photos on our Tshirt Store

New Photos on our Tshirt Store

Following on from the launch of our tshirt store, we thought we’d have a bit of fun larking around with a camera to get some great new product pics. 

Our tee partner, Teemill, does a great job of allowing us to make CGI mock-ups of our tshirts using stock photos of their models. However, we’re a brewery and most of their models look really young and we wanted some pictures with a grown-up in! So, we asked our friend Lee to help us out by wearing a few sample tees and cavorting about in his garden while Bethany (Mrs Beerblefish) pointed the camera at him.

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Simples, no? Well, it would have been much simpler had the whole affair not been so hilarious that the photographer couldn’t press the button for laughing.

First off, Lee is taller than the garden fence, so we had to take the majority of the pictures with everyone kneeling down to get the nice neutral background we wanted. Then it was blowing a gale, which led to some fantastic shots of hair flying everywhere. And finally, Lee might have spent too much time studying that famous book (that we’ve just made up) “Male knitwear modelling poses of the 1970s,” leading to some wonderful, but not entirely serious, pictures of him looking into the middle distance while pointing at something random.

Lee’s also a biker, so because we could, we got his bike out and took some shots with him on it. All of them had to be cropped because we hadn’t thought about the impact his socks might have on those of a delicate disposition.

In the end, we got some great new images to show off our lovely tees, plus a load of outtakes that make us smile every time we look at them, so we’re sharing a few with you here.

Many thanks to Lee for helping us out with this (and for making it so much fun)!

Posted by James in Merchandise
Beerblefish wins three Great Taste Awards!

Beerblefish wins three Great Taste Awards!

Great Taste, the world’s most coveted food and drink awards, has announced its stars of 2019. Out of 12,772 products sent in from over 100 different countries, The Beerblefish Brewing Company Limited was awarded 2-star Great Taste awards, which means judges dubbed the product above and beyond delicious, for each of its 1820 Porter and 1892 IPA, and a 1-star Great Taste award, which means judges dubbed it a drink that delivers fantastic flavour, for its Pangalactic Pale Ale.

Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind tasting by hundreds of judges. 

James Atherton, Managing Director, explains: “This was our first time entering the Great Taste Awards and we’re absolutely thrilled to have achieved such success in our inaugural outing. It’s a great honour to receive this recognition for our products – we’re really proud of the beer we create, so it’s wonderful to know that such esteemed judges value it, too. My first brewing love will always be heritage beers, so for two of our bretted ales based on 19th Century recipes to be recognised in this way is a badge of honour for me, and the award for our modern pale ale shows the versatility our brewery has.”

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is vinegar, granola, bacon or cheese being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.

There were 12,772 entries into Great Taste this year and of those products, 208 have been awarded a 3-star, 1,326 received a 2-star and 3,409 were awarded a 1-star accolade. The panel of judges this year included; cook, writer and champion of sustainable food, Melissa Hemsley, Kenny Tutt, MasterChef 2018 champion, author, Olia Hercules, chef and food writer, Gill Meller, Kavi Thakar from Dishoom, food writer and stylist, Georgina Hayden and author and chef, Zoe Adjonyoh, as well as food buyers from Selfridges, Fortnum & Mason, Sourced Market and Partridges. These esteemed palates have together tasted and re-judged the 3-star winners to finally agree on the Golden Fork Trophy winners and the Great Taste 2019 Supreme Champion.  

Local Press Coverage

Posted by James in Awards, Beer Styles and Recipes, Beerblefish HQ News